In a bid to transform institutions, enhance public trust, and improve service delivery, the Nigeria Customs Service (NCS) on Monday, 11 August 2025 at the Apapa Area Command formally flagged off its strategic reputation management campaign in Zone ‘A’. The Zonal Coordinator in charge of Zone 'A', Assistant Comptroller General (ACG) Charles Orbih, described the launch as a turning point in redefining Customs Officers' identity in Nigeria. He stated, "Understanding what we deal with is fundamental to our success. Reputation, as defined in this guide, is a collective perspective about institutional integrity and performance". "For the Nigeria Customs Service, a strong reputation enhances public trust, encourages inter-agency and international cooperation, boosts morale among staff while improving citizen engagement", he added. In his remarks, the Customs Area Controller (CAC) of Apapa Area Command, Comptroller Babatunde Olomu PhD, stressed that the Comman...